Track real advertising ROI from ad click to closed bank revenue.
Stop guessing your true marketing return. 180 Advertising connects ad spend across Meta, Google, and TikTok directly to actual closed CRM deals and paid client invoices.
Engineered for media buyers, growth marketers, and performance agencies.
From headless lead capture forms to server-side Meta CAPI and closed-won revenue attribution.
Multi-Platform Ad Spend Aggregation
Connect your Meta Ads, Google Ads, and TikTok Ads accounts to monitor aggregate daily spend, impressions, CPC, and blended customer acquisition costs (CAC).
- Unified dashboard tracking Meta, Google & TikTok campaigns
- Real-time blended CAC & ROAS metrics across channels
- Automated alerts on unexpected ad spend spikes
True Closed-Won CRM Revenue Attribution
Stop relying on inflated ad platform pixel metrics. 180 Advertising matches ad spend against actual cash collected in 180 Finance and closed deals in CRM.
- Calculates True ROAS based on actual collected bank revenue
- Tracks customer Lifetime Value (LTV) back to original ad campaign
- Identifies highest-margin client acquisition channels
Dynamic Lead Capture Forms & Headless Ingestion
Build embeddable, responsive lead capture forms for your landing pages. Automatically capture UTM tags, click IDs, and visitor device fingerprints.
- Drag-and-drop form builder with custom field support
- Embed via HTML iframe or headless API endpoint (/api/v1/advertising/forms)
- Instant lead ingestion into CRM with zero latency
Meta CAPI & Google Offline Conversions Sync
Feed verified closed-won conversion data back to Meta and Google ad algorithms using server-side Conversions API (CAPI) to optimize bidding for high-value buyers.
- Server-to-server conversion postback webhooks
- Bypasses iOS 14.5+ browser cookie tracking limitations
- Trains ad algorithms to target high-paying enterprise clients
Native Traffic Director Synergy
Deploy advertising campaigns behind Traffic Director's edge cloaking engine to filter bot clicks, prevent click fraud, and protect ad account quality scores.
- Links ad campaigns directly to dynamic edge shortlinks
- Filters crawler traffic from ad attribution metrics
- Sub-5ms edge evaluation preserves fast page load speeds
Orbit AI Ad Budget & Scaling Recommendations
Orbit Copilot continuously analyzes your ad spend versus closed revenue to recommend which campaigns to scale and which to pause.
- Detects creative fatigue before ROAS drops
- Recommends budget reallocation toward highest LTV channels
- Automated weekly marketing performance audits
How to Track True Marketing ROI with 180
Follow these 4 steps to connect ad channels, deploy lead capture forms, and sync server conversions.
2-Minute Advertising Suite Walkthrough
Interactive step-by-step visual training modules.
Connect Ad Platforms & Build Lead Form
Navigate to Advertising → Settings. Connect your Meta and Google ad accounts, and design your branded lead capture form.
Deploy Form or Dynamic Edge Tracking Link
Embed the form on your landing page or route your ad campaigns through Traffic Director to capture UTM and Click IDs.
Track Leads in CRM & Collect Invoices
As leads submit forms, they populate 180 CRM. When deals close and invoices are paid in Finance, revenue links back to the original ad.
Analyze True ROAS & Sync Server Conversions
View your true marketing ROI in the Advertising dashboard. Server-side CAPI webhooks automatically notify ad platforms to optimize bidding.
Ad analytics that connect to sales pipelines and invoices.
Discover how ad clicks become CRM deals and closed revenue feeds back into ad optimization.
Passes form submissions, UTM parameters, and attribution data directly into CRM deal cards.
Matches actual collected client revenue against ad spend to calculate true return on investment.
Filters bot clicks and review crawlers at the edge to protect ad campaigns and conversion tracking.
Frequently Asked Questions about 180 Advertising
Answers on True ROAS calculation, server-side CAPI webhooks, lead form embedding, and multi-currency.
How does 180 Advertising calculate 'True ROAS'?
How does Server-Side Conversions API (CAPI) help our campaigns?
Can I embed 180 lead capture forms on external websites?
Does this support multi-currency ad spend and revenue?
Can agencies track ad campaigns for multiple clients separately?
Know the exact dollar return on every marketing campaign.
Start tracking true closed-won ad attribution in 180workspace. 14-day free trial.